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Teenagers' favourite foods according to our RTB Consumer Unit survey are ice-cream, crisps, biscuits and chocolate. One teenager in five eats no fruit at all. On the day that RTB consumer researchers visited several supermarket to analyse the buying behaviour of teenagers, not one piece of fresh fruit was purchased during that period of time.
Today's young people have more freedom about what they choose to eat than any previous generation. They are constantly bombarded with messages about what they should eat from the media, their parents and peers. Often, the result is confusion or bad diet.
RTB consumer researchers poll 350 people between ages 13-19 and our …