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Offside Undo.(Bob Lutz of General Motors)(Brief Article)(Editorial)
General Motors is changing. Why? Because Bob Lutz is the new keeper of the car keys at The General.
You know Lutz even if you haven't been to the house where he keeps his rather impressive car collection. He is the one who has written the
no-b.s. car business book. He is the one who flies his own Czech fighter jet to the ground with no landing gear-not intentionally mind you. He
is the one from central casting who stands close to six-feet-four-inches tall, bolt upright with silver hair, chomps on cigars that appropriately fit his face and doesn't take grief from anyone.
He is credited with helping to create the Viper, the Prowler and at least a half-dozen other cars and trucks embraced by the public. The buying, consuming, influencing public. He is also a no-nonsense business leader.
That is something GM has desperately needed: someone who can direct the car- and truck-making ship. It's all about product, and the folks running GM have come to learn that.
Right there is an important point. The GM powers have come to realize they need to have a product czar, a person who understands tastes, trends, design and technology and how to bring them ...
- What Bob Lutz hath wrought.(Future Products)(automobile testing)(Brief article)
- Magazine article from: Automotive News August 21, 2006 700+ words
Five years after the car guy to end all car guys arrived at General Motors, Bob Lutz finally has a product plan he can call his own. And the plan reflects the man: Global and glamorous. For a complete look at...
- Commentary: Bob Lutz will be worth billions of euros to General Motors.(Brief...
- Magazine article from: Automotive News Europe Brown, Peter September 10, 2001 700+ words
BOB LUTZ'S new job is to tell General Motors what...and planes. And here's a prediction: Bob Lutz will make some mistakes. He will make Rick...under Vice Chairman Robert Lutz. GM's car guys are nervous but excited. The whole company...
- The Fast and the Luxurious: Can an outrageous $250,000 Cadillac with a V-16...
- Magazine article from: Newsweek Naughton, Keith January 13, 2003 700+ words
...16 engine. The car's driver--and driving force--is Bob Lutz, GM's vice chairman and chief of product development...window into understanding one of Detroit's most-storied car guys and how he brings his design dreams to life. In four decades...
- Bob Lutz, 71: carmaker.(The Titans; Robert A. Lutz)(Interview)
- Magazine article from: Esquire Fussman, Cal January 1, 2004 700+ words
...have a chance at being the most famous Bob Lutz. That didn't happen. Because the professional...thing that's left is that I'm the only Bob Lutz who's a fighter pilot." Almost immediately...letters saying, "What do you mean? I'm Bob Lutz and I flew in Korea. And my son Bob ...
- Bob Lutz Receives WAPA Golden Gear Award.
- Press release article from: PR Newswire February 6, 2002 700+ words
...past few months. "Just since August, Bob Lutz has torn down barriers, cut red tape...at GM is energizing the people there. Bob Lutz has helped give the people at GM a clear...more deserving of our highest award than Bob Lutz." Lutz said he owes his success to a...
- Lutz on Lutz: 'Never in doubt'.(News)(Bob Lutz)(Interview)
- Magazine article from: Automotive News LaReau, Jamie March 19, 2007 700+ words
...2001, Rick Wagoner went looking for a Bob Lutz-type to turbocharge General Motors...Wagoner, the choice was simple: The real Bob Lutz would do until the imitation came along. Name: Bob Lutz Title: GM's vice chairman of global...
- When Lutz dumps on global warming ...(Opinion)(Bob Lutz)
- Magazine article from: Automotive News Brown, Peter March 3, 2008 700+ words
...T.S. Eliot Murder in the Cathedral Bob Lutz's team is turning out one terrific vehicle...solution, not the problem. And then Bob Lutz tells a bunch of reporters, supposedly...development organization, I wrote this: "Bob Lutz will make some mistakes. He will make...
- What you say.(NEWS)(General Motors Corp. appointed Bob Lutz )(Brief article)
- Magazine article from: Advertising Age Wheaton, Ken July 27, 2009 700+ words
...KEN WHEATON THE QUESTION: DO YOU THINK BOB LUTZ IS THE RIGHT PERSON TO RUN GM'S MARKETING...would think that GM's appointment of Bob Lutz to the role of chief marketer would be...successes, and, yes, failures than Bob Lutz. Yes, he's got more actuarial miles...
