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JWT video nasty has Lowe Lintas bubbling for poor little Squeak.(Brief Article)
The problem with having an extended agency roster is that clients can inadvertently make an embarrassing faux pas once in a while.
The latest red faces can be found at Nestle Rowntree, which recently sent one of its agencies a huge Aero mouse suit along with a big bag of goodies, presumably to say thank you for its good work.
Which would doubtless have been gratefully received by the incumbent, Lowe Lintas & Partners. But no, instead the package was sent to Lowe's arch-rival on the Nestle roster, J. Walter Thompson. Oops.
Clearly there was only one way to respond to such a galling case of mistaken identity. Yes, under the watchful eye of an unidentified group, the defenceless Aero mouse was ...
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