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I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)(Illustration)(Statistical Data Included)
I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media
1 Direct Line MWO/MediaCom
2 BTinternet AMV BBDO/Zenith Media
3 ntl J. Walter Thompson/Carat
4= AOL MWO/BBJ
4= BBC Online In-house/PHD
6 Yahoo! HHCL & Partners/Optimedia
7 Virgin.net Rainey Kelly/Manning Gottlieb
8 Freeserve M&C Saatchi/Walker Media
9 Jamjar MWO/MediaCom
10 Ladbrokes Banks Hoggins/Mansfield Lang
11 William Hill Bates UK/MBS
12 Jungle McCann-Erickson/Optimedia
13 Guardianunlimited BMP DDB/PHD
14 Givemeabreak In-house
15 Oneswoop St Luke's/Starcom Motive
Adspend Awareness
Rank Site April-June (%)
1 Direct Line 725,000 [pounds sterling] 75
2 BTinternet 2,646,000 [pounds sterling] 72
3 ntl 5,467,000 [pounds sterling] 67
4= AOL 8,923,000 [pounds sterling] ...
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