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Rocket uses photosheet work for Macpherson's Intimates lingerie.(model Elle Macpherson)(Brief Article)
The media agency Rocket has devised an innovative use of media for the 300,000 [pounds sterling] UK launch of Elle Macpherson's Intimates lingerie range.
More than 50,000 photographic contact strips featuring the Australian supermodel wearing her lingerie label will be hung on drying lines like those found in a photographer's darkroom. They will be placed in the windows and ceilings of Underground train carriages as part of a guerrilla marketing push. The strips will carry details of outlets where the lingerie is sold.
To continue the core creative idea, poster sites will be turned into photographic lightboxes in a heavyweight six-sheet campaign.
The creative is made up of proofsheets taken by the fashion ...
- 100 sets of Liz Claiborne Intimates lingerie.(Brief Article)
- Magazine article from: Redbook January 1, 2000 700+ words
100 readers will each WIN a matching panty and bra set from the Liz Claiborne Intimates Ultra Smooth collection (retail value, $40.50 each). To enter, please send a 3 1/2 x 5-inch postcard, including your name, address, daytime phone number, and sizes (bras are available in 34B-C-D, 36B-C-D, and
- 1992 sales rise 5.8% for intimates. (lingerie industry) (Brief Article)
- Magazine article from: WWD April 8, 1993 700+ words
NEW YORK -- Intimate apparel business posted a year of improved growth in 1992. According to figures prepared for the American Apparel Manufacturers Association by NPD Group, a consumer market research firm, the category's sales at retail last year grew 5.8 percent, to more than $7.6 billion from
- INTIMATE KNOWLEDGE; LORETTA'S HAS BUILT ITS BUSINESS BY GIVING PERSONALIZED...
- Magazine article from: WWD Williamson, Rusty October 10, 2003 700+ words
A focus on fit has made Loretta's Intimates in Plano, Tex., a favorite destination for women with innerwear challenges. In business 20 years, Loretta's offers bras in sizes 32A to 52H, along with panties, sleepwear, swimwear and a bridal section that includes peignoirs, chemises, teddies, bustiers
- Spotlight.(Elle Macpherson Intimates Agency, The Glue Society)
- Magazine article from: Advertising Age Hall, Emma September 19, 2005 700+ words
Byline: Emma Hall Marketer: Elle Macpherson Intimates Agency: The Glue Society, Sydney, Australia...famous physique. For the launch of her latest range of Intimates lingerie, she has collaborated with a group of high-profile...
- Exploring a New Level of Innovation & Intimacy - Elle Macpherson Intimates...
- Press release article from: PR Newswire September 5, 2007 700+ words
...this year's New York Fashion Week, Elle Macpherson Intimates is again pushing boundaries...illusionist. Dressed in the latest Elle Macpherson Intimates intimate apparel, each...world in various media and in store. Elle Macpherson says the beauty of the campaign lies...
- Revlon Signs Elle Macpherson as New Global Brand Ambassador.
- Press release article from: Business Wire March 26, 2008 700+ words
...NYSE: REV) today announced that Elle Macpherson, entrepreneur, actress and supermodel...complementary to my values," said Elle Macpherson. "I am proud to join Revlon in its...fight women's cancers." About Elle Macpherson Elle Macpherson is a prominent figure...
- ELLE MACPHERSON'S BOUDOIR.(Brief article)
- Magazine article from: WWD Greene, Lucie November 13, 2006 700+ words
...Byline: Lucie Greene LONDON - Elle Macpherson knows how to steam up a room...launch of her new Boudoir by Elle Macpherson Intimates line, the supermodel...corset. Caption(s): Elle Macpherson makes herself perfectly at...
- Top model Elle MacPherson puts her name on new lines of Montgomery Ward apparel.
- Press release article from: PR Newswire May 1, 1990 700+ words
TOP MODEL ELLE MACPHERSON PUTS HER NAME ON NEW LINES OF...CHICAGO, May 1 /PRNewswire/ -- Elle MacPherson, one of the world's top fashion...oriented Intimate Apparel. "The 'ELLE MacPherson' line of sportswear will be available...