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Soul makes ads for Uniqlo's UK debut.(Uniqlo store openings in London )(International Pages)(Brief Article)
Soul has unveiled its first work for the Japanese clothing giant Uniqlo ahead of the first Uniqlo store openings in London later this month.
The launch campaign will break first on six-sheet posters and in the national press with executions that turn traditional phrases associated with clothes on their head. The ads use straplines such as "Be a clothes person, not a clothes horse" and "You are not what you wear" to underline Uniqlo's philosophy of functional clothing and that style comes from within.
The second phase of the 3 million [pounds sterling] campaign will run on 48-sheet posters and six-sheets and will emphasise the price and quality of Uniqlo's range. The third phase of the launch campaign kicks off in the first week of October with four TV spots that aim to contrast the brashness of Gap's ...
- FAST RETAILING TO BOOST SPACE 50% AT GINZA UNIQLO STORE IN TOKYO.
- News wire article from: AsiaPulse News April 24, 2009 700+ words
...Thursday to expand its flagship Uniqlo store in Tokyo's Ginza district by...floors it currently occupies, Uniqlo will absorb that space and expand...retailer is scheduled to open a Uniqlo store in Tokyo's Shinjuku with a space...
- UNIQLO STORE FOR YOUNG, TRENDY WOMEN TO OPEN IN TOKYO NEXT WEEK.
- News wire article from: AsiaPulse News February 23, 2009 700+ words
...Fast Retailing Co. (TSE:9983) on Friday will launch a new Uniqlo location featuring a hip interior and items popular among fashion...interior designer Masamichi Katayama, the duo who worked on Uniqlo's global flagship store in New York. Offerings at the new...
- JAPAN'S FAST RETAILING SAYS ITS UNIQLO STORE SALES UP 20% IN SEPT.
- News wire article from: AsiaPulse News October 3, 2008 700+ words
...that September same-store sales at its Uniqlo casual wear stores jumped 20.8 per cent...the largest increase since June 2001. Uniqlo's brisk sales come at a time when other...sales of fall and winter apparel gave Uniqlo a lift. Its tapping of popular actress...
- JAPAN'S FAST RETAILING TO OPEN HUGE UNIQLO STORE IN LONDON.
- News wire article from: AsiaPulse News July 30, 2007 700+ words
...TSE:9983), which operates casual clothing store chain Uniqlo, will unveil a massive outlet in central London this fall...exclusively at U.K. outlets, the store will offer all the regular Uniqlo products sold in other countries. Fast Retailing's U.K...
- UNIQLO Global Media Strategy, Staff Worldwide to Sport UNIQLO Fashion, 'UNIQLO...
- Press release article from: PR Newswire October 11, 2007 700+ words
...means through which to disseminate UNIQLO fashion, to maximize our user reach...by putting up shots of staff on a UNIQLO store map (through Google Map), we expect...our staff recruiting process. What UNIQLO JUMP WEB is all about 1. 650 UNIQLO...
- UNIQLO GLOBAL MEDIA STRATEGY, STAFF WORLDWIDE TO SPORT UNIQLO FASHION.
- News wire article from: AsiaPulse News October 11, 2007 700+ words
...means through which to disseminate UNIQLO fashion, to maximize our user reach...by putting up shots of staff on a UNIQLO store map (through Google Map), we expect...our staff recruiting process. What UNIQLO JUMP WEB is all about 1. 650 UNIQLO...
- UNIQLO LOOKS TO SOHO FLAGSHIP FOR INTERNATIONAL REBOUND.
- Magazine article from: WWD Edelson, Sharon November 8, 2006 700+ words
...us one step closer to our goal of a global Uniqlo." The SoHo unit will be the largest Uniqlo store in the world and will span three levels...theme of Modern Japan, as interpreted by Uniqlo creative director Kashiwa Sato and interior...
- JAPAN CO UNIQLO'S SEPT. SALES SOAR 31.6% ON HOLIDAYS, WEATHER.
- News wire article from: AsiaPulse News October 5, 2009 700+ words
...brisk sales, Fast Retailing will accelerate Uniqlo store openings. At a news conference Friday...marked the opening of a 2,100 sq. meter Uniqlo store in Paris. The brisk September sales at Uniqlo underscore shoppers' ongoing preference...