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Euro RSCG creates Credit Suisse campaign.(Launches global TV and print campaign)(International Pages)(Brief Article)
Credit Suisse Group is launching a global TV and print campaign which will aim to give the financial services company more personality in a crowded market.
It is the first work for the company by Euro RSCG Wnek Gosper and will break in September.
The campaign revolves around a 60-second television spot in which a series of short scenes illustrate Credit Suisse Group's values through words beginning with "in", such as individual, inventive, intuitive and influential.
The spot ends with the lines "In all aspects of finance" and "360-degree finance", accompanied by the company logo.
The ad is filmed in black and white with specific items picked out in blue and red, which are the corporate colours of Credit Suisse Group. Using the same technique, the print work consists of black-and-white executions ...
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