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Leo Burnett unveils Nintendo ads.(European ad campaign)(International Pages)(Brief Article)
Leo Burnett is continuing its humorous creative theme for Nintendo with the launch of a pan-European campaign for Mario Kart: Super Circuit.
Following its campaign to launch the Game Boy Advance console, the agency has unveiled a series of four TV spots to profile the new game that will be rolled out across Europe -- starting in the UK on 7 September.
The four 20-second ads feature four elderly people playing Mario Kart: Super Circuit against each other on linked Game Boy Advance consoles. Each execution aims to show the skulduggery and ugly tactics employed when four players compete. Each spot ends with the strapline: "Four players. No rules."
One spot shows four pensioners battling it out on the deck of a cruise ship. A deck hand in the background throws the ship's anchor overboard and as the rope speeds past the players' feet, one surreptitiously slips a loop over a rival's toes. The elderly player is ...
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...The latest version, Mario Kart: Double Dash!!, arrives...exclusive content for the Game Boy(R) Advance game Fire...TM) will be included. Mario Kart: Double Dash!!, at...for the best-selling Game Boy(R) Advance and Nintendo...
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...most anticipated video game, Mario Kart(R): Double Dash...and strategies into play. Mario Kart remains one of the best...Donkey Kong(R) and Peach. Mario Kart: Double Dash!! is available...titles for the best-selling Game Boy(R) Advance and Nintendo...
- Mario Kart Wii.
- Magazine article from: Daily Variety Chick, Tom April 29, 2008 700+ words
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- Newspaper article from: The Capital Times (Madison, WI) Kent, Steven L. December 18, 2003 700+ words
...retains thecopyright for this article "Mario Kart: Double Dash" (DD), a new game for...gaming when it published the original "Mario Kart" more than a decade ago. Not only was...well done. Unlike the Rocky movies, "Mario Kart" seems to get better with each retelling...
- Plugged In: Mario Kart 64/Nintendo 64; THE FUNKY BUNCH-aka our team of four...
- Newspaper article from: The News Letter (Belfast, Northern Ireland) Martin, Paul June 21, 1997 700+ words
...here we go with yet another exclusive. Mario Kart 64 is without a doubt the most hyped...exclusive preview. Take it away Fox. FOX Mario Kart 64 is here, and boy oh boy have Nintendo...and detailed as the 32 bit machines. Mario Kart 64 is the game to get this year.
- Review of `Mario Kart DS'.
- Newspaper article from: The Dallas Morning News (via Knight-Ridder/Tribune News Service) November 22, 2005 700+ words
Byline: Nancy Churnin MARIO KART DS For Nintendo DS. For all ages...one of the best DS games around. Mario Kart DS is the latest in the excellent...nintendo.com/usb). BOTTOM LINE: Mario Kart DS would be a great racing game even...
