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Abbott Mead Vickers BBDO has begun work on the rebranding of BT Wireless as O2, and the agency is expected to be given lead status on its 150 million [pounds sterling] pan-European relaunch.
AMV's managing director, Cilla Snowball, confirmed that the agency was working with 02, although no announcement on the company's pan-European agency arrangements has yet been made.
Meanwhile, St Luke's has been given a vote of confidence from BT, which has switched its 14 million [pounds sterling] business account to the agency from M&C Saatchi.
BT said this week that the move was a reward for St Luke's "excellent" work on the "More connections. More possibilities" TV campaign, released in June this year.
However, BT said that M&C Saatchi will remain on its roster to work on a number of projects, but didn't name ...