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AMV in line for 150m [pounds sterling] task to relaunch Wireless as O2.(Abbott Mead Vickers BBDO wins contract from BT for rebranding project)(Brief Article)(Statistical Data Included)

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| September 07, 2001 | Tylee, John | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Abbott Mead Vickers BBDO has begun work on the rebranding of BT Wireless as O2, and the agency is expected to be given lead status on its 150 million [pounds sterling] pan-European relaunch.

AMV's managing director, Cilla Snowball, confirmed that the agency was working with 02, although no announcement on the company's pan-European agency arrangements has yet been made.

Meanwhile, St Luke's has been given a vote of confidence from BT, which has switched its 14 million [pounds sterling] business account to the agency from M&C Saatchi.

BT said this week that the move was a reward for St Luke's "excellent" work on the "More connections. More possibilities" TV campaign, released in June this year.

However, BT said that M&C Saatchi will remain on its roster to work on a number of projects, but didn't name ...

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