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T-Mobile's One2One rebrand move puts BBH account at risk.(Bartle Bogle Hegarty)(Brief Article)(Statistical Data Included)
The move by T-Mobile, the wireless brand of Deutsche Telekom, to extinguish the One2One name in the UK in an international rebranding exercise has put Bartle Bogle Hegarty's hold on the 27 million [pounds sterling] UK account in jeopardy.
The network's decision to consolidate its various brands under the T-Mobile name is likely to trigger a multimillion-pound global ad review. It is not yet clear if T-Mobile will look for a single global agency or continue its strategy of working with individual agencies in local markets.
The move also puts One2One's media agency in the UK, Starcom Motive, on alert. However, Tim Yates, One2One's managing director, was keen to stress the strength of his relations with Starcom and BBH. He said: "At this stage the migration process has yet to be decided, but, as it ...
- Publicis buys BBH stake in SMP.(The World: Ad Age Global News & DataBartle...
- Magazine article from: Advertising Age May 26, 2003 700+ words
...Emma Hall [London] Publicis Groupe bought Bartle Bogle Hegarty's majority stake in Starcom Motive Partnership, creating the U.K.'s biggest...executive buying director, won't change. Bartle Bogle's CEO Nigel Bogle said, "We are not starting...
- Soul founder Brown joins BBH as media supremo.(Bartle Bogle Hegarty Ltd.)(Kevin...
- Magazine article from: Marketing Week September 22, 2005 700+ words
Soul co-founder Kevin Brown is to join Bartle Bogle Hegarty in an effort to beef up the agency's media capabilities. Brown, a former Starcom Motive media director, will work alongside BBH chairman Jim Carroll and is thought to be introducing...
- Bartle Bogle's Gallop.(News)(Cindy Gallop as chief marketing officer at Bartle...
- Magazine article from: Advertising Age Sanders, Lisa September 20, 2004 700+ words
...Big Apple outpost of London-based Bartle Bogle Hegarty, Cindy Gallop has cemented...York foundation board-has helped put Bartle Bogle, New York, on the proverbial map...Gallop will hold the title of chairman of Bartle Bogle, New York, as well as chief marketing...
- BBH beats up on bigs with $400 million week; Snatches majority of Unilever...
- Magazine article from: Advertising Age October 17, 2005 700+ words
...with the five-and-a-half office Bartle Bogle Hegarty snagging $400 million in global...it seems not all marketers agree. Bartle Bogle picked up the $90 million British Airways...networks more than 10 times bigger, Bartle Bogle is an awkward size and is approaching...
- Unilever, BA work pushes BBH to top; Marketers go for shop's new international...
- Magazine article from: Advertising Age Hall, Emma Wentz, Laurel January 9, 2006 700+ words
...and LAUREL WENTZ [London] soon after Bartle Bogle Hegarty opened, Chief Executive Nigel...these days, everyone wants to be like Bartle Bogle Hegarty, which in 2005 won major pitches...and now the focus is on Asia, where Bartle Bogle has grown from one office to three in...
- Bartle Bogle wins Ericsson ; Agency beat incumbent Y&R and others for $100...
- Magazine article from: Advertising Age Linnett, Richard Elkin, Tobi January 29, 2001 700+ words
Bartle Bogle Hegarty has won Ericsson's $100 million...London. Executives at Ericsson and Bartle Bogle declined to confirm the decision. The...Ericsson business will be handled out of Bartle Bogle's London, New York and Singapore...
- Account Moves: Bartle Bogle tapped to cure Levi's blues; Jeansmaker tries to...
- Magazine article from: Advertising Age Cuneo, Alice Z. January 14, 2002 700+ words
...66 million U.S. jeans account to Bartle Bogle Hegarty, New York, from TBWA/Chiat...there had been considerable speculation Bartle Bogle would get the business (AA, Dec...Marineau and Hanson have brought in Bartle Bogle, whose London office worked with Mr...
- Vodafone taps Bartle Bogle, yokes it to Wieden and JWT; Two shops and network...
- Magazine article from: Advertising Age Jardine, Alexandra September 13, 2004 700+ words
...advertising, added Publicis Groupe-backed Bartle Bogle Hegarty, London, to its roster. The...brand here. Mr. Wheldon said he picked Bartle Bogle because it is one of a handful of agencies...hotshop either.'' strong heritage Bartle Bogle brings a heritage in strong mobile...