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Duff to head Granada's commercial operation.(Graham Duff selected as chief executive of Granada Enterprises)(Brief Article)
Graham Duff, the chief executive of Zenith UK, is leaving after eight years to become the chief executive of Granada's commercial division.
Duff will take over from Mick Desmond, who has been promoted to the newly created role of managing director of Granada Broadcasting and Enterprises.
Zenith has already put its key management succession in place--Simon Marquis has been promoted from managing director to chief executive and the deputy managing director, Tim Greatrex, will take over as the managing director.
Desmond's new role combines the management of the Enterprises division (including advertising sales) and broadcasting (including the company's six ITV franchises and its multichannel interests --ITV Digital, ITV2 and ITV Sport) for the first time.
Desmond, who is also the chairman of the ITV Agency Committee, will take up the newly created role of chairman of Granada Enterprises.
He said: "My brief is to bring a more commercial focus to the licensing and broadcasting ...
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