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Five stand by as Observer splits from O&M.(newspaper ends contract with Olgivy & Mather, considers Fallon, Mother, Leagas Delaney, bmp DDB, Malcom Moore Deakin Blazye as replacement)(Brief Article)(Statistical Data Included)
The Observer newspaper has called a pitch for its 3.7 million [pounds sterling] above-the-line task after falling out with its existing agency, Ogilvy & Mather, over creative strategy.
Marc Sands, the marketing director of Guardian Newspapers, has called the review, which marks the end of the paper's four-year association with O&M. The agency will not be repitching.
Sands is looking to build on the existing creative work, which has seen the paper enjoy a circulation rise over the past 12 months, and has drawn up a shortlist. Fallon, Mother, Leagas Delaney, BMP DDB and Malcolm Moore Deakin Blazye will compete for the task. Sands appointed BMP to The Guardian's 6 million [pounds sterling] advertising account in January.
Sands cited creative differences as the ...
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