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M&C Saatchi produces debut ad campaign for Coutts.(Brief Article)
Coutts, banker to the super-rich, is launching its first ad campaign in more than 300 years with creative work that compares its experts to history's best "dream teams".
The print initiative produced by M&C Saatchi--the agency's first work on the business since its appointment in June--suggests the bank's collective experience is like having a law firm headed by Perry Mason, Rumpole and Kavanagh QC or a detective agency whose partners are Hercule Poirot, Sherlock Holmes and Philip Marlowe.
The advertising is the bank's response to an increasingly competitive environment in the private banking sector by emphasising the fact that Coutts' clients have access to the best financial experts.
It aims to raise its profile at a time when its virtual monopoly in wealth management is being threatened by ...
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