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D'Arcy creates childcare ads for DfES.(Department for Education and Skills)(Brief Article)

Campaign

| September 07, 2001 | Palmer, Camilla | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

D'Arcy has created three TV spots for COI Communications as the Department for Education and Skills seeks to boost recruitment in the childcare sector.

The 30-second ads break on 10 September and aim to show the public how their skills in conventional jobs can be used to look after children, as well as showing the potential rewards from choosing childcare as a career.

The first ad shows a woman caring for toddlers at her home. The second shows another taking youngsters on a trip where they make baked bean and chocolate chip cookies. The third depicts a man turning up to a nursery at 9am for a meeting with his class of children.

Throughout the ads, words and phrases associated with the workplace -- such as ...

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