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Partners BDDH lands launch of brightBlue.(Brief Article)

Campaign

| September 07, 2001 | Watts, Jenny | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Partners BDDH has won the launch of brightBlue, the interactive television channel from Energis Interactive.

BrightBlue will run on Sky Digital. The channel will offer services such as games and finance, and will have content from Fox Kids, Two Way TV and other, as-yet undisclosed, partners.

The interactive television channel is launching with a design that will aim to be simpler to use than other services offered on Sky Digital. It will launch with a campaign comprising two television ads and press work next month.

The agency was awarded the business without a pitch after formulating consumer and strategic research ...

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