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Potato Council takes on Naked to handle its marketing drive.(British Potato Council hires Naked Advertising)(Brief Article)
The British Potato Council has hired Naked to develop a communications strategy for a "Maincrop" marketing push later this year. The BPC was established in 1997 to fund research and development and to promote potatoes.
Naked, which pitched against J. Walter Thompson for the account, will work with above-the-line agencies to develop plans and creative propositions for print, radio and point of sale. It will also brief media ...
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