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H Bauer prepares to unveil magazine for teenage girl market.(Brief Article)
The publisher H Bauer is preparing to throw its hat into the turbulent teen magazine market, as speculation builds that Emap Elan's young women's title, Elle Girl, will not survive beyond its first issue.
Bauer, which launched the fortnightly Real earlier this year, is in the advanced stages of developing a title aimed at younger women. The famously tight-lipped publisher has recently brought in the former Mizz editor, Lesley Johnston, to work on the project, which will fill a youth-shaped gap in its portfolio left by the closure of the weekly Enjoy! in 1997.
"Like any publisher, we have a lot of projects on the go and a ...
- MEMO PAD.(Emap Elan, Conde Nast Publications Inc., Meredith Corp.)(Brief...
- Magazine article from: WWD Lockwood, Lisa Bernstein, Jacob Braunstein, Peter Conti, Samantha March 22, 2002 700+ words
OUT OF FASHION: So why exactly did Emap Elan pull the plug on its much-hyped magazine The Fashion? The...observers don't buy it. Barry Mcllheney, chief executive of Emap Elan, said that while the magazine had reached its circulation...
- EMAP Elan.(Digests)(Brief Article)
- Magazine article from: Marketing Week April 15, 2004 700+ words
EMAP Elan has appointed the editor of Empire Online website, Catherine Hanly, to the new position of managing director of all its magazine websites, including New Woman and Bliss ...
- Emap Elan boosts its star power.(Brief Article)
- Magazine article from: Grocer July 22, 2000 700+ words
Looks, the Emap Elan style magazine aimed at women in their late teens to early twenties, is in the process of being revamped. The redesign is intended...
- Emap elan creates central design team for Web portfolio.(Breaking)
- Magazine article from: New Media Age April 15, 2004 700+ words
Emap elan has restructured its interactive department, creating a central design and production team to work across the division's portfolio...
- Loyalty rewarded at Emap. (News).(Emap Elan)(Brief Article)
- Magazine article from: Precision Marketing November 1, 2002 700+ words
Emap Elan plans to boost sales with a subscription loyalty programme for titles such as FHM, Top Sante, and Empire. 'Get Up & Go...
- MAKE ROOM FOR ELLE GIRL.
- Magazine article from: WWD Ozzard, Janet August 3, 2001 700+ words
...s the opinion of the launch team at Elle Girl, Hachette Filipacchi's candidate for...ignored niche," said Linda Mason, Elle Girl's vice president and publisher. The...according to Mason and Brandon Holley, Elle Girl's editor in chief. Older teens look...
- Cross-leveraging: Alloy and 'Elle Girl' ink partnership.(News)
- Magazine article from: Advertising Age FINE, JON February 2, 2004 700+ words
...JON FINE Cataloger Aloy and teen title Elle Girl inked a multiyear partnership in a bid...properties. The deal also enables both Elle Girl-a Hachette Filipacchi Media U.S...manufacturer and they can run an ad in Elle Girl, they can run in the catalogs, do in...
- Bloomsbury and Elle Girl to launch 'Sex in the City-style' teen books....
- Magazine article from: Marketing Week January 23, 2003 700+ words
...up with Hacherte Filipacchi's (HP) Elle Girl magazine to launch a series of books aimed...access to money and alcohol. Bloomsbury and Elle Girl plan a joint "texting" campaign offering Elle Girl readers the chance to win a trip to New...