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The case of the disappearing clients.(RemoraSoft strategy in dismal market)(Brief Article)

Dallas Business Journal

| September 07, 2001 | PATRICK, STEPHANIE | COPYRIGHT 1988 Dallas Business Journal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When the tech sector went south, so did this company's customer base

PLANO -- The slumping economy was starting to have devastating implications for RemoraSoft's survival.

Although not a dot-com, the computer training company for "deep geeks" had seen three of its largest accounts disappear as the dot-com startups closed their doors and fortunes fell in the last quarter of 2000 and the first quarter of 2001. Another client drastically reduced its purchases, cutting its training budget.

Reeling from the loss of the majority of RemoraSoft's client base, owner Ron Davis tried to attract new businesses by lowering prices and using aggressive marketing …

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