These carts are made for walkin'.(ice cream vendor in Milwaukee)(Brief Article)

Vendors of flavored ice bars trek across Milwaukee's south side

"Si no camina, no vende."

For workers at La Michoacana, this simple selling strategy--"If you don't walk, you don't sell" -- and a sturdy pair of shoes are necessary to achieve a successful summer in the competitive ice cream cart business on Milwaukee's near south side.

The south side paleteria, or ice cream shop, competes with two other Milwaukee paleterias -- Paleteria Leon, on South 14th Street and West Forest Home Avenue, and Paleteria La Michoacana (no relation), on South 13th Street and West Lincoln Avenue.

For 75 cents, a customer can tempt his or her palate with icy, creamy paletas (treats) in a variety of flavors including tamarind, coconut, pecan, pina colada or strawberry. There are 27 flavors in all, the majority of which use chunks of real fruit in the mix.

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