Running a successful phone sales campaign
By using your telephone, you can easily increase the size of your customer base
Today's tire retailer faces opposition from all sides. It seems like everyone, from major department stores to auto dealerships to the independent service garage around the corner is in the tire business. Competition is tough, and to survive you need every advantage you can get.
What most tire retailers don't realize is that they have easy access to one of the most powerful marketing tools of the decade: the telephone. With it you can introduce your shop to a large number of prospects, expand into new territories and give all your customers -- old and new -- better service.
Regardless of the size of your operation, knowing how to properly use the telephone in a consistent, coordinated campaign can dramatically increase the size of your customer base. Your service facility can use the power of telemarketing to get an …