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If You Smoke, Don't Tell Dr. Abe.(includes multiple articles)(Brief Article)
From the moment Kayoko Ito took her first drag on a cigarette, she felt she could quit anytime. But she never did. Then she signed up for Sotsuen Net (QuitSmokingNet), a mobile-phone-based service for those who wish to break the habit. Four months later the 29-year-old Ito says: "I won't smoke again."
Since its launch in February in Japan, Sotsuen Net has attracted more than 5,000 smokers. Each pays a monthly fee of 260 yen ($2.20) - the average price of a pack of cigarettes in Japan - to get the service delivered to their J-Phone mobile phones. A collaboration between Mayumi Abe, a respiratory doctor at Tokyo Women's Medical University, and the publisher Shogakukan, the service offers the kind of feedback you might get from a support group. Each day you visit the site and check either "smoked" or "didn't smoke." If you smoked, an image of an angry Dr. Abe appears with an admonishment ("Do you want to die of lung cancer?").
The virtuous see a happy Dr. Abe and a black swan. "The Japanese word suwan sounds like 'swan'," says Bunsho Kajiya, a Shogakukan director. Each day you go without a puff, the swan turns a bit whiter.
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