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Don Lloyd Williams, president of Princeton Medical Enterprises, says his Marietta, Ga.-based health care technology company can manage international trade's logistical and currency challenges.
Trade barriers like tariffs are harder to overcome, however.
Princeton, which sells its products and services to hospitals and clinics in Africa and Latin America, wants to enter Brazil, the largest market in South America.
The United States, however, does not have a free-trade agreement with Brazil.
The European Union is negotiating a trade deal with Brazil. When it goes into effect, Princeton's European competitors will have a cost advantage over Williams' small, minority-owned business because they will not have to pay the import tariffs that Princeton has to pay, he says.
This will make it harder for …