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Sentry Foods ad agency stiffs Milwaukee media for unpaid air time.(Light & Associates)(Brief Article)
A St. Louis firm that placed advertisements for Sentry Foods on Milwaukee television and radio stations has stiffed the broadcast outlets thousands of dollars in payments for commercials that already have aired.
Light & Associates, a St. Louis media buying agency, closed in June and still owes money to a trail of angry creditors in several metropolitan areas, including Milwaukee. Three former employees said Light owed more than $4 million when it was sold at auction, according to a story in the Kansas City Business Journal.
Proceeds from the auction provided only pennies on the dollar for Light's creditors. For example, WMYX-FM (99.1) in Milwaukee received a …
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