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Mainstream interest in extreme sports has prompted evergreen properties to get in on the hair-raising action.
Warner Bros.' Looney Tunes "irreverent" characters Bugs Bunny, Tweety, Wile E. Coyote and Tasmanian Devil launched the "Taz Atti-Tour" in partnership with the Aggressive Skaters Association and Infogrames, Looney Tunes' interactive licensee. The event was part of the 2001 Mobile Skatepark Series last May, which featured more than 60 extreme sports big shots, most notably Tony Hawk.
Looney Tunes have also caught the Nascar bug. Characters adorn the cars of drivers such as Jeff Cordon and Terry Labonte as part of a Warner Bros. and Chevrolet national …