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AFTER holding a dominant position in the electrical accessories market since 1964, the Anchor group is out to stretch the brand's equity into the fast moving consumer goods (FMCG) arena. Although Anchor Health & Beauty Care Pvt Ltd has been around since 1996 and had made a foray into the highly competitive toothpaste market three years ago, today it is ready to emerge stronger in this category with a slew of products directly competing with the bigger established players in this business.
In fact, in the recent past, the company has been steadily increasing its basket of products under the Anchor brand. After toothpaste, it took a leap into the confectionery market with boiled sweets and then to balms through the OTC segment. Other products lined up include soaps, shampoos and more personal care products. The other OTC products will include glucose powder, hair dyes and pain balms in the future.
However, facing the biggies in the business will not be easy for this homegrown unlisted company, which, in spite of being a leading brand in the electrical accessories market, is likely to face some tough times ahead.