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The Spread of China Inc.(Haier Inc. establishes American headquarters)

Newsweek International

| September 03, 2001 | Ernsberger Jr., Richard; Moreau, Ron; Mooney, Paul; Meyer, Mahlon; Beals, Gregory | COPYRIGHT 2001 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The U.S. headquarters of Haier Inc. in midtown Manhattan is a little bit unusual. For one thing, it's hard to get to the receptionist's desk: there are a half dozen black, three-foot-high compact refrigerators blocking the way. Each appliance has a piece of paper taped to the door: as is, $150.00, reads one slip. If you're looking for a small refrigerator, Haier America will sell you one-- on the spot. Behind the receptionist there is a showroom chock-full of Haier products--food freezers, home wine coolers, clothes washers, air conditioners and the world's first "combination compact refrigerator and desk"--a new product conceived to appeal to dormitory-confined U.S. ...

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