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Television Rating ; The peaks and valleys of CART's new package.(Statistical Data Included)
Last winter, CEO Joseph Heitzler stepped onto the bridge of the good ship CART largely on the strength of his television credentials. Heitzler had spent much of his career in the TV business. CART's directors noted that, with a new television contract being one of the new CEO's first orders of business, Heitzler was particularly well suited for the job.
In the week before the race at Road America, details of CART's new television package leaked, and three days before the race the plan for 2002 and beyond was confirmed. After months of anticipation the deal that could ultimately define the Heitzler Era in CART was on the table for all to see.
No one, not ...
- CBS Sports to broadcast Detroit Grand Prix cart race June 18.
- Press release article from: PR Newswire January 10, 1989 700+ words
...Racing Teams, Inc. (CART). "CBS Sports is delighted...relationship with the CART organization," said Neal Pilson, president, CBS Sports. "Also, by...very pleased to have CBS Sports involved in televising CART Indy Car racing in 1989...
- CART Shifts Its Focus, Courts CBS.(Brief Article)
- Magazine article from: Auto Racing Digest STONE, DAVID December 1, 2001 700+ words
...running through 2004--CBS will broadcast seven CART races a year, mostly in...the schedule. With its CART schedule CBS will rejoin the auto racing...infomercial would. The CBS races will reportedly cost CART as much as $500,000 per...
- CART Winter Meeting news and notes; 1989 CART Indy car purses reach record $17...
- Press release article from: PR Newswire January 10, 1989 700+ words
...payout); and special awards. CBS Sports - CART join forces for Detroit Grand Prix telecast: CART and CBS Sports have reached agreement...The television agreement with CBS Sports continues CART's pioneering role in motorsports...
- CART speeds toward uncertain future.(Milwaukee Journal Sentinel)
- Newspaper article from: Knight Ridder/Tribune News Service Kallmann, Dave May 31, 2002 700+ words
...confusion and apathy created by the CART-IRL split share the blame. The...also will mark the first of seven CART races for CBS Television. ABC and its ESPN cable...exclusive deal with the IRL, so much of CART's schedule has fallen to Speed...
- Max Papis Wins CART Season Opener.
- Press release article from: PR Newswire April 3, 2000 700+ words
...Championship Auto Racing Teams (CART). Headquartered in Hilliard, Ohio, the team owned by three-time CART Champion Bobby Rahal and CBS LATE SHOW host David Letterman...Max Papis and Kenny Brack in the CART FedEx Championship Series. The...
- Altair Engineering Forges Technical Partnership with CART's Team Rahal; Company...
- Press release article from: PR Newswire June 15, 2000 700+ words
...Championship Auto Racing Teams (CART). Headquartered in Hilliard, Ohio, the team owned by three-time CART Champion Bobby Rahal and CBS LATE SHOW host David Letterman...Max Papis and Kenny Brack in the CART FedEx Championship Series. The...
- Championship Auto Racing Teams Announces Expanded TV Deal With CBS, Fox Cable...
- Press release article from: PR Newswire August 16, 2001 700+ words
...television package CART has finalized with the CBS Television Network...Cable Networks. CBS Sports' portion...find it carrying CART races during the...be great assets to CART and our sport as we move forward." Both CBS and Fox have established...
- Timken-Sponsored Team Rahal Wins at Milwaukee; Jourdain leads CART Series.
- Press release article from: PR Newswire June 2, 2003 700+ words
...member of Championship Auto Racing Teams (CART). Co-owned by three-time CART Champion Bobby Rahal and CBS LATE SHOW host David Letterman, the team currently fields a single-car effort in CART for Michel Jourdain Jr. as well as an entry...