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BBC football in biggest campaign of the year.(Brief Article)
The BBC is to launch its biggest national media campaign of the year to promote its Premiership football coverage on Radio Five Live.
Starting on 11 August, the campaign follows rival ITV's major campaign for the launch of its new ITV Sport Channel and its decision to make Premier League football the focus of Saturday evenings on ITV1.
Created by the BBC's in-house unit, BBC Creative Services, the campaign comprises TV, radio, online, posters, national press and magazines.
It aims to increase awareness of BBC Radio Five Live's exclusive contract to broadcast all Premiership football throughout the season using the excitement and energy of its …
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