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SPORTROCK CLIMBING CENTERS opened its third climbing facility July 21 in Sterling. The indoor climbing center joins facilities in Rockville and Alexandria.
Sportrock (www.sportrock.com) brought on Rockville-based RMR & ASSOCIATES to design an advertising campaign to promote the new location. RMR (www.rmr.com) also will create a marketing plan for the Sterling location.
Delving into the sports …