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The Famous Grouse gets opportunity to unwind in AMV spot.(Brief Article)
Whisky drinkers will be encouraged to unwind quite literally in a new ad for The Famous Grouse. Finest Scotch created by Abbott Mead Vickers BBDO.
Part of a new 3 million [pounds sterling] campaign for the whisky brand, the ad, called "unwind", opens with an object that looks like a spinning top whirling across the signature white set. As the "top" slows down it becomes apparent that it is the animated grouse unravelling himself.
As the grouse slows down, he sighs and plods off the screen to the strains of the brand's familiar music.
The ...
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