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Lowe uses nifty parking theme in latest execution for Weetabix.(Brief Article)
Weetabix stretches believability yet again in the latest execution of Lowe Lintas' long-running Withabix/Withoutabix campaign.
The 20-second TV ad, which breaks on 6 August, features a young woman attempting to park her Range Rover in a packed high street. As the vehicle pulls up, the camera shot reveals that it is almost exactly the same length as the available parking space--providing an impossible three-point manoeuvre.
The camera then switches to a close up of the driver's hands as she speedily wrenches the gear stick into position and then spins the steering wheel through her parking manoeuvre, all the while accompanied by screeching tyre noises worthy of a grand prix.
A wider angle shot ...
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