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<a href="http://www.accessmylibrary.com/article-1G1-77228171/dfgw-sun-cream-ad.html" title="Facts and information about DFGW sun cream ad for Uvistat plays on peeling prevention.(Duckworth Finn Grubb Waters launches Uvistat campaign)(Brief Article)">DFGW sun cream ad for Uvistat plays on peeling prevention.(Duckworth Finn Grubb Waters launches Uvistat campaign)(Brief Article)</a>
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DFGW sun cream ad for Uvistat plays on peeling prevention.(Duckworth Finn Grubb Waters launches Uvistat campaign)(Brief Article)
Duckworth Finn Grubb Waters has created a press campaign for the sun cream brand Uvistat, designed to show how it can protect consumers from peeling after their holidays.
The ad is strikingly simple. A plain white page features a small sticker in the bottom right-hand corner stating: "Don't peel." When readers peel back the sticker, the Uvistat logo is revealed, with the strapline: "Gentle tanning for fair skin."
DFGW's joint managing director, Tom Vick, said the idea moved away from the industry's usual protective message to concentrate on ...
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