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Lowe launches Olympus UK press ads.(Lowe Lintas)(Brief Article)
Lowe Lintas has launched a national press campaign for Olympus UK in support of the launch of the company's new MJU II ZOOM 170 camera.
The campaign features famous photographic moments and asks the consumer to imagine what might have happened if the photographer hadn't had a camera as easy to use and reliable as the new MJU.
The first execution, which breaks this week, recreates a famous Marilyn Monroe photograph, but the photographer has clearly missed the vital moment when the Hollywood star stands over the subway air vent and her dress is blown up from beneath.
The ads use the endline: "Olympus. Great photos wait for no man."
Sarah Cubitt, head of marketing communications at Olympus, said: "Our new MJU model, like the rest of the award-winning range, is all about combining ...
- THE WISH LIST; OUR ROUND-UP OF THE WEEK'S MOST DESIRABLE THINGS - GO OUT THERE...
- Newspaper article from: The Mail on Sunday (London, England) August 23, 2009 700+ words
...Lively, has launched a fab new boutique website to help you find the perfect fit, from [euro]195 SHOOT THIS Olympus's new Mju TOUGH 6010 digital camera is a genuine action hero: shockproof to 1.5m, waterproof to 3m and freezeproof to -10 [degrees...
- THE WISH LIST; Our pick of the week's most desirable things - and they could...
- Newspaper article from: The Daily Mail (London, England) August 22, 2009 700+ words
...adorably bling miniature Converse boots with Swarovski crystals on the toecaps, from [pounds sterling]54.99 Olympus's new Mju TOUGH-6010 digital camera is a genuine action hero: shockproof to 1.5m, waterproof to 3m and freezeproof to -10 [degrees...
- Olympus go live with remote allocation blood issue system at Abergele Hospital...
- Newspaper article from: Blood Weekly August 14, 2008 700+ words
...intelligent blood storage and dispensing system Olympus UK has celebrated the successful implementation...in a timely fashion. Please contact: OLYMPUS UK Limited Leanne Annereau Tel: 01923 831100 Fax: 01923 240418 Email: diagnostic@olympus.uk.com www.olympus.co.uk/diagnostics...
- New highly precise Paracetamol test launched by Olympus; Exceptional reagent...
- Newspaper article from: Biotech Week August 6, 2008 700+ words
...measurement by launching our new Enzymatic Paracetamol Test." OLYMPUS UK Limited Leanne Annereau Tel: +44 (0)1923 831100 Fax: +44 (0)1923 240418 Email: diagnostic@olympus.uk.com Media Contact: Cat Stormont, Alto Marketing Tel...
- You've Been Famed! Pictures of pets with personalities needed for prestigious...
- Press release article from: M2 Presswire May 23, 2007 700+ words
...office hours) or cpitt@rspca.org.uk (from 29 May) Or Olympus press office on 020 7250 4838 or press-office@olympus.uk.com NB - Hi/low-res examples of winning photographic entries from previous years and competition logos are available...
- Olympus Corporation and Gyrus Group PLC Agree to Commence Acquisition Process.
- Press release article from: PR Newswire November 19, 2007 700+ words
...in number of those shareholders present and voting who represent at least 75% in value of the votes cast at that meeting. Olympus UK Acquisitions Limited, a new wholly owned acquisition subsidiary of Olympus, would acquire 100% of the ordinary shares of...
- MindShare clicks with Olympus to win #1m account.(Brief article)
- Magazine article from: Marketing Week April 12, 2007 700+ words
MindShare has won the #1m media planning and buying for camera company Olympus UK. It is not thought that there was a competitive pitch for the business, which was previously handled by Initiative. The agency...
- Shortlisted Shots Set Up Young Photographers For Prestigious Award.
- Press release article from: M2 Presswire October 4, 2007 700+ words
...org.ukWWW: http://www.rspca.org.ukOlympus press officeTel: +44 (0)20 7250 4838e-mail: press-office@olympus.uk.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data prepared by named...