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BLM picks up 20m [pounds sterling] media business for Intelligent Finance.(Booth Lockett Makin)(Brief Article)

Campaign

| August 03, 2001 | Conley, Clare | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Booth Lockett Makin has won the 20 million [pounds sterling] media planning and buying account for Halifax's online and telephone bank Intelligent Finance, known as IF.

The incumbent, CIA Scotland, has held the account for 16 months but it is understood that IF was keen to move the business to a London-based agency.

CIA London has a potential client conflict because of its long-standing relationship with Nationwide.

BLM will start work immediately in order to develop multimedia plans for the autumn.

IF is under pressure to perform -- it has been beset by problems since the outset, when it was repeatedly forced to push back its launch date because of concerns that its online service would not be able to cope with the anticipated traffic.

Reporting its interim results this week for the half year ending ...

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