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Barclays moves from Leagas Delaney to BBH.(Bartle Bogle Hegarty)(Brief Article)
Barclays has appointed Bartle Bogle Hegarty without a pitch to handle its 15 million [pounds sterling] advertising account in a move which sees the incumbent, Leagas Delaney, relegated to handling unspecified projects for the "forseeable future".
BBH's task will be to put across Barclays' "brand architecture strategy", according to Simon Gulliford, the group's new marketing director.
Leagas won the account in 1999 from J. Walter Thompson, and went on to create the controversial "big" campaign. The ads starred a number of famous actors, including Sir Anthony Hopkins, Robbie Coltrane and Timothy Spell, at a time of branch closures and consumer dissatisfaction.
Gulliford said: "Leagas Delaney has consistently produced high-quality work for Barclays. However, the brand is expanding all the time, and we believe this requires us to bring in new input to develop the overall group-wide strategy, as we wanted to get a fresh view from an agency ...
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