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Lowe under threat from Burger King rethink.(Lowe Lintas)(Brief Article)
Lowe Lintas is on alert following the news that the fast-food chain Burger King has entered talks with Agency Insight about its 11 million [pounds sterling] UK above-the-line account.
Lowe has reportedly been handed one last brief for an advertising campaign and if this proves unsuccessful, the account will formally go up for pitch.
The exploratory talks are being run by the Burger King marketing director, Philip Almond.
However, the fast-food company has denied that such a review is taking place.
Rumours have been circulating regarding Lowe's grip on the UK account since the agency lost Burger King's 280 million [pounds sterling] US task to fellow IPG network McCann-Erickson Worldwide in January this year.
The loss of the UK advertising account was said to have been narrowly averted by the intervention of the then chief executive of the London office, Paul Hammersley.
Since then, Hammersley has relocated to New York to run Lowe Lintas & Partners North America.
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