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Banc beats two and wins 1m [pounds sterling] P&O Swan Hellenic ad account.(Brief Article)
Banc has won the 1 million [pounds sterling] P&O-owned Swan Hellenic account in a pitch against Miles Calcraft Briginshaw Duffy and Team Saatchi.
Swan Hellenic's sales and marketing director, Carolanne Dieleman, said there were no plans for Bane to change the ad strategy, developed through the incumbent, Team Saatchi, but added that the review gave the company a good opportunity to take a fresh creative approach.
She said: "We needed to renew the advertising and move forward. Bane demonstrated excellent brand comprehension from the start."
...
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