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Leith London urges business donations with latest RSU work.(Government's Rough Sleepers Unit)(Brief Article)

Campaign

| August 03, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Leith London has launched the latest phase in the "Change a Life" campaign for the Government's Rough Sleepers Unit.

Change a Life is a year-long programme aiming to encourage donations of time, goods or money to help homeless charities and projects.

The new campaign is a subsection of this programme and targets business decision-makers, encouraging them to donate surplus and slightly second goods to homeless charities via the RSU.

One of the executions shows a man sleeping in a cardboard box and targets manufacturers with the ...

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