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Tate hands Naked marketing strategy task.(Brief Article)
Tate, the museum group, has appointed Naked to work on its communications strategy.
Naked will develop all aspects of Tate's marketing for Tate Britain and Tate Modern. It will work alongside the brand consultancy Wolff Olins and Tate's media buying agency, Total Media.
The first task for Naked is to handle media strategy for "Surrealism: Desire Unbound", an exhibition that opens at Tate Modern on 20 September. It will also work on the opening campaign for Tate Britain's Centenary Development. This involves an exhibition called "Exposed: the Victorian Nude" and building the profile of the Turner Prize.
The appointment of Naked follows the selection of Miles Calcraft Briginshaw Duffy to handle the ...
- TATE BRITAIN.(inauguración de los museos Tate Modern y Tate Britain;...
- Magazine article from: Van Rodríguez, P. September 1, 2000 700+ words
...obstculo para que "Tate Modern" se convirtiera...nuevo nombre de "Tate Britain"; un espacio...britnico, o si "Tate Britain" acabar por transformarse...Septiembre en la Tate Britain (London SW1 "Tate Modern" Bankside London...
- British 20th-century art.(division of Tate Gallery's collections between Tate...
- Magazine article from: The Economist (US) June 17, 2000 700+ words
...household name. The Tate Modern appears so far...redesignated Tate Britain, now houses the...British art, while Tate Modern has the rest...have panicked the Tate Modern curators who are...many gaps. At Tate Britain, meanwhile...
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- Newspaper article from: The Evening Standard (London, England) Freyberg, Annabel Leitch, Luke October 31, 2001 700+ words
...May 2000 when Tate Modern opened on Bankside...Tate Gallery - Tate Britain as it is now known...while those at Tate Modern hit record heights...masterplan for the Tate Britain site as long ago...Ives (1993) and Tate Modern, a far larger...
- Lack of funds threatens the success of Tate Modern; As London's most popular...
- Newspaper article from: The Evening Standard (London, England) May 6, 2005 700+ words
...SEROTA IN THE five years since Tate Modern opened it has become such an...the regenerative effect of Tate Modern further southwards. And yet...time. SINCE the opening of Tate Modern and Tate Britain, Tate has increased the number...
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- Newspaper article from: The Daily Mail (London, England) July 30, 2005 700+ words
SINCE the Tate collection in London was split with the opening of Tate Modern in May 2000, Tate Britain - covering British art from 1500 to the present - has become altogether more manageable. Arriving by the main entrance on Millbank...
- TATE BRITAIN.(remodelación de museo; reinauguración de la Tate Gallery;...
- Magazine article from: Van Rodríguez, P August 1, 2000 700+ words
...obstculo para que "Tate Modern" se convirtiera...nuevo nombre de "Tate Britain"; un espacio...britnico, o si "Tate Britain" acabar por transformarse...Septiembre en la Tate Britain (London SW1 "Tate Modern" Bankside London...
- Smut with a touch of grandeur; Damien Hirst displays some maturity among the...
- Newspaper article from: The Evening Standard (London, England) March 5, 2004 700+ words
...TO understand the title of Tate Britain's latest exhibition one must...hitched a hike too many), Tate Britain has offered them what it chooses...exhibition has been mounted in Tate Britain, not Tate Modern. In short, the answer is...
- Britannia Rules the Wave: A new era of art ambitions in London's Tate...
- Magazine article from: Newsweek Plagens, Peter May 8, 2000 700+ words
...million later, it's the Tate Modern, filled with Picassos...original, re-christened Tate Britain across the river.) The Tate Modern is part of the booming...the Tate.) Meanwhile, Tate Modern opens to the public May...
