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Lowe produces `Oingy Boingy' Megabean ad.(Lowe Lintas creates Rowntree's new Megabeans ad)(Brief Article)
Lowe Lintas is taking the Rowntree brand to a new target audience with the TV launch of Rowntree's Megabeans. The beans are aimed at a teenage market, marking a change from previous Rowntree advertising aimed at children.
The TV campaign breaks next week, with a 30-second execution called "Oingy Boingy". The ad aims to dramatise the sensation of eating Megabeans, an experience that is summed up as "Oingy Boingy in your mouth".
The commercial begins with a man eating the mysterious looking Megabeans, but as the effect of the beans takes hold, the viewer is given a visual demonstration of the Oingy Boingy effect. To the backdrop of a dance track, a series of vignettes unfolds.
At first sight, the vignettes seem ordinary, but embedded within each one is the message "Oingy Boingy". For example, an Indian cinema advertises the film Oingy Boingy, a beauty pageant features a Miss Oingy Boingy and car race footage contains Oingy ...
- Oingy boingy experience.(Brief Article)
- Magazine article from: Grocer June 23, 2001 700+ words
...audience. Nestle Rowntree describes the chewing experience as `oingy boingy' -- a phrase that it hopes will capture young imaginations...will appeal to teenagers and young adults alike with the Oingy Boingy decriptor certain to break out on to UK streets soon...
- Verizon Appoints New Partnership of Draft Worldwide, NY, And Lowe Lintas &...
- Press release article from: PR Newswire April 2, 2001 700+ words
...of Draft Worldwide, New York, and Lowe Lintas & Partners, New York, as its...The partnership between Draft and Lowe Lintas brings together two agencies of The...under one group -- the new Draft/Lowe Lintas partnership -- the Verizon brand will...
- LOWE LINTAS & PARTNERS, DAIKO FORM ALLIANCE IN JAPAN.
- News wire article from: AsiaPulse News April 3, 2000 700+ words
...LONDON, April 3 PRNewswire-AsiaNet - Lowe Lintas & Partners Worldwide, the global...Chairman and CEO of The Lowe Group and Lowe Lintas & Partners Worldwide. As part...advertising agencies. "When we launched Lowe Lintas & Partners five months ago, we...
- Lowe Lintas & Partners and Daiko Form Alliance in Japan.
- Press release article from: PR Newswire March 31, 2000 700+ words
...LONDON, March 31 /PRNewswire/ -- Lowe Lintas & Partners Worldwide, the global...Chairman and CEO of The Lowe Group and Lowe Lintas & Partners Worldwide. As part...advertising agencies. "When we launched Lowe Lintas & Partners five months ago, we...
- Lowe Lintas name-drops in a hunt for credibility.
- News wire article from: Australasian Business Intelligence September 10, 2001 700+ words
...million in 2001, is in for a re-make. Lowe Lintas International president, Tim Lindsay...dropped. In Australia, the merged Lowe Lintas Hunt agency caused a global scandal...Australian agency into the global network. LOWE LINTAS PTY LTD: LOWE LINTAS INTERNATIONAL...
- Lowe Lintas wins account for Merrill Lynch/HSBC venture.(Brief Article)
- Magazine article from: Money Marketing July 20, 2000 700+ words
...services and online banking venture to Lowe Lintas & Partners Worldwide. The venture...is worth more than [pound]100m to Lowe Lintas over the next 12 to 18 months. It was...marketing officer Victor Dodig says: "In Lowe Lintas we are confident we have selected the...
- Lowe Lintas & Partners Worldwide.
- Magazine article from: Marketing Week October 18, 2001 700+ words
Lowe Lintas & Partners Worldwide has appointed Lowe Group chief executive and vice-president Peter Minnium as president of Lowe Lintas & Partners Latin America.
- Lowe Lintas & Partners.
- Magazine article from: Marketing Week May 24, 2001 700+ words
...Lowe Lintas & Partners founder Frank Lowe is handing over responsibility for the day-to-day running of the agency to new chief executive Jerry Judge, also president of Lowe Lintas & Partners Worldwide. Lowe will stay on as chairman.