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Zenith creates sponsorship division.(named Zenith Alliance)(Brief Article)
Zenith Media has launched its new sponsorship and association marketing division named Zenith Alliance.
Headed by Tim Brady, previously the managing director of TSMS Connector, it will take over negotiations for Mars with ITV's On The Ball and for United Airlines on Sky Sports News. Mars was an existing Zenith account and United has been won since Brady joined in March 2001.
Zenith Alliance will also negotiate the ITV National Weather sponsorship for Powergen.
Brady, Zenith Alliance's managing director, said the division would work closely with the agency's planners to provide "associations" that enhance brands. This will include product placement and advertiser-funded programming. He said: "It's the right time for Zenith to move into this sector. Clients want to know what ...
- Toyota renegotiates ITV F1 sponsorship payments. (Media).(Independent...
- Magazine article from: Marketing Week Wilkinson, Amanda October 31, 2002 700+ words
...started in March. The deal, which was negotiated between Zenith Alliance and Granada Enterprises, runs until 2006. TV buyers believe...in addition to website and text messaging activities. Zenith Alliance and Granada Enterprises were unavailable for comment. Toyota...
- Zenith and Woods Industries Join Forces to Offer Expansive New Line of Consumer...
- Press release article from: PR Newswire January 7, 1999 700+ words
...partnership will greatly expand both companies' reach within all sectors of the consumer electronics industry." The Woods/Zenith alliance enables both companies to offer superior performance consumer electronics accessories, including: -- Audio/Video accessories...
- Fl faces up to a yawning problem: Formula One faces a multitude of problems,...
- Magazine article from: Marketing Week Charles, Gemma February 6, 2003 700+ words
...we are going to see significant growth in the foreseeable future." Despite last season's slump in viewing figures, Zenith Alliance managing director Tim Brady claims Formula One is still a good property for ITV, which is understood to have paid about...
- Zenith, Navio Collaborate On Internet TV
- Press release article from: PR Newswire January 8, 1997 700+ words
...Barksdale, president and CEO of Netscape Communications and a director of privately-held Navio Communications, hailed the Zenith alliance as "significant for both Netscape and Navio, because it brings Netscape's industry-leading Internet browser technology...
- TV Travel Shop signs agreement to sponsor New Year ITV programmes....
- Magazine article from: Marketing Week December 5, 2002 700+ words
...Travel in October. This now appears to have been postponed to February (MW November 21). Tim Brady, managing director at Zenith Alliance, negotiated the sponsorship deal on behalf of the TV Travel Shop with Carlton Media Sales. Walt Disney Studios, the new...
- Analysis: Audi move into branded TV braves the sceptics.
- Magazine article from: Marketing Week October 27, 2005 700+ words
...suspect Audi won't find it value for money." Tim Brady, managing director of Zenith Optimedia's sponsorship division Zenith Alliance, warns that despite the relatively low set-up costs of #2m, Audi will have to commit considerable funds to succeed...
- Leader: Looking beyond the 30 seconds of fame.
- Magazine article from: Marketing Week October 27, 2005 700+ words
...amount to #2m a year, with no ascertainable profit in sight. Typical is the reaction of Tim Brady, managing director of Zenith Alliance: 'The problem is how much it costs, particularly in the long term, how many people are going to truly see it and how...
- Publicis Groupe Forms New Media Management Board.
- Press release article from: PR Newswire September 9, 2004 700+ words
...ZenithOptimedia and SMG. These include Relay Sports and Events Marketing, SMG Directory Marketing, Play, Sponsorship Intelligence and Ninah Consulting, the brand investment and accountability consulting unit of ZenithOptimedia. These...