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Michaelides & Bednash secures 4m [pounds sterling] account for Workthing.com.(Brief Article)
Workthing.com, the recruitment site operated by Guardian Media Group, has taken its 4 million [pounds sterling] account out of WCRS and pooled its entire marketing activity into Michaelides & Bednash.
The move also marks the end of the client's relationship with the below-the-line agency KLP Euro RSCG.
M&B had been hired by Workthing to handle brand strategy but now sees its brief extended to developing through-the-line campaigns and overseeing creative work. WCRS was appointed to the creative task for Workthing after its launch in July last year.
M&B will be developing the creative strategy but, as on previous projects, will be bringing in freelance teams to contribute and execute the work. No decision has been made as to which teams or individuals will be approached.
Workthing is ...
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