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Eleven shops pitch for Air New Zealand work.(Brief Article)
Air New Zealand has called a global review of its advertising and media arrangements ahead of a 23 million [pounds sterling] international brand campaign.
The airline has shortlisted 11 agencies to pitch for the business, with the list understood to include both full-service networks and media specialists. BBDO, Saatchi & Saatchi, Young & Rubicam and Lowe Lintas are all included in the review.
The New Zealand agency Colenso/Clemenger BBDO currently holds the account. However, demands by Air New Zealand's chief executive officer, Gary Toomey, for a new global image have opened the door to foreign networks.
Travel Exchange Asia, an online travel portal in which Air New Zealand has a stake, appointed Lowe Lintas to its account in April this year.
The global advertising drive will include campaigns in London and other key European cities, with UK spend estimated to be around 3 million [pounds sterling]. The account has been ...
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