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Euro RSCG picks up 8m [pounds sterling] pan-European Del Monte business.(Euro RSCG Wnek Gosper)(Brief Article)
Del Monte Foods, the canned fruit and soft drinks company, has moved its 8 million [pounds sterling] pan-European creative account into Euro RSCG Wnek Gosper.
Euro RSCG will be entrusted with the famous Man from Del Monte advertising after deciding to move the account from Delaney Lund Knox Warren & Partners. Del Monte spends about 3 million [pounds sterling] in the UK but did not run TV ads last year because of the merger between Del Monte and the Italian food group Curio, owned by the president of Lazio Football Club, Sergio Cragnotti.
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