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Compaq consolidates 20m [pounds sterling] DM agency roster.(direct marketing contracts for Finex, Claydon Heeley Jones Mason)(Brief Article)
Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million [pounds sterling] account between just two agencies.
Finex, one of Compaq's roster direct marketing shops, will be joined by Claydon Heeley Jones Mason, which was not previously on the roster but went through a tendering process to win the business.
It is thought that Compaq wanted to reduce the size of the roster to create cost savings and to encourage more consistently branded work.
Several small design and promotional agencies have worked on the Compaq roster, as well as IMP and Banks Hoggins O'Shea/FCB, which won Compaq's corporate branding work last year and handles a chunk of Compaq's pan-European below-the-line advertising activity. It is unclear if it will ...
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