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White goods maker Miele selects WCRS for 5m [pounds sterling] UK ad push.(Brief Article)
WCRS has scooped the 5 million [pounds sterling] UK advertising account for the European white goods company Miele.
Miele has appointed the agency to spearhead a marketing drive to double sales to 100 million [pounds sterling] in the UK over the next two years.
It plans to spend 2.5 million [pounds sterling] on above-the-line advertising from a total marketing budget of 5 million [pounds sterling].
It is the first time that Miele has appointed a full-service agency. Previously it has used small agencies on an ad hoc basis. Miele's chief executive, Michael Jeanes, said: "This is quite a change of direction for us and ...
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