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D'Arcy grabs UK Online from Ogilvy.(COI Communications switches agencies)(Brief Article)
COI Communications has stripped Ogilvy of its 5 million [pounds sterling] UK Online consumer account and handed the business to D'Arcy.
The Cabinet Office task, to promote an initiative to ensure everybody in the UK has internet access by 2005, will involve a campaign that will break this autumn. Ogilvy has already started work on the business and completed a project but has lost the account before any major advertising breaks.
COI, which handed the account to Ogilvy ten months ago following a pitch against D'Arcy and Grey Advertising, refused to comment on why the account had moved out of Ogilvy.
UK Online went live in February with an online portal to provide the public with a single point of access to all of the Government's services from health through to tax-related enquiries.
As well as aiming to bring internet access to everyone in ...
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COI Communications says that it expects to transfer its [pounds sterling]33m D'Arcy business to Leo Burnett once the agency has been dissolved.