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Wildstar looking to capitalise on Craig David's high US chart debut.
Wildstar and its US label partner Atlantic are looking to capitalise on a strong US chart debut for Craig David's Born To Do It with an extended North American promotional campaign aimed at boosting sales of the album into the millions.
David's arrival at number 11 in the Billboard 200 albums chart this week makes him the first UK artist to enter the Billboard Top 20 with a debut release since the Spice Girls in 1997. First-week US sales of Born To Do It nudged 80,000 units while the album also performed strongly in Canada, reaching number three in the SoundScan chart north of the border.
David's impressive US debut follows a period of intense promotion which has seen the Southampton-bred singer play three sell-out live shows in New York and Los Angeles. He has also appeared on MTV and TV shows such as Jay Leno's Tonight programme, as well as visiting a host of influential radio stations to promote the current single Fill Me In, which this week entered the Billboard Mainstream Top 40 chart at 35.
While David's US debut marks a strong start to his North American campaign, the work is far from over, according to Wildstar international CEO Graham Williams. "We've got very encouraging first-week results but we're also very aware that this great start merely qualifies him to enter the race to break into the US market -- it's not over yet by any means," he says.
While David has so far concentrated mainly on New York and Los Angeles, ...
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