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IPC is talking to a number of potential sponsors for its newly-named autumn Muzik Magazine Dance Awards following the ending of deal with Ericsson.
However, not being associated with a telecommunications company -- the awards for the last five years were called the Ericsson Muzik Awards -- is seen by the organisers as an opportunity to refresh the show.
Gabrielle Bell, senior marketing manager of IPC ignite music brands, says the sixth event is the only dance awards endorsed by the BPI and has already confirmed several partners including Radio One and Virgin Megastores. "I think not working with Ericsson again means we are liberated," she ...