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TOTP Awards primed to boost festive sales.

Music Week

| August 04, 2001 | Williams, Paul | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Music is set to take centre stage in the immediate pre-Christmas, Saturday night schedules, with the launch of the inaugural Top Of The Pops Awards in December.

The show is to receive a primetime slot on BBC1, the week before ITV is expected to devote two Saturday evening slots to the fourth Record Of The Year awards.

TOTP executive producer Chris Cowey says BBC1 is looking to schedule a 90-minute broadcast of the show's first awards, from around 7.30pm on Saturday, December 1. The awards will be staged the night before at the Manchester Evening News Arena.

Cowey says, "The new awards show will sell shed-loads of records. The only thing coming from the music business is that it shouldn't be too similar or plough the same furrow as the Brit Awards does."

Details of the awards themselves have yet to be finalised, but Cowey says there will be around 10 to 12 prizes with some voted for by "experts" but the majority by the public via all TOTP outlets. TOTP also plans to create special Dutch, German and Italian versions of the awards show, to tie in with the show's overseas editions.

Cowey says he intends for the TOTP Awards to offer "a third way" in the already over-crowded music awards market, pitching it somewhere between the Brits and the Smash Hits Pollwinners Party. For the first time, the Pollwinners Party is being aired on Channel 4 this year after transferring from BBC1. ...

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